Usability, Information Architecture and User Experience design
Usability, Information Architecture (IA) and User Experience design (UX) are fundamental aspects of any web solution, and PreviousNext has deep expertise with these disciplines.
In today's multi-device environment, IA is no longer just about segmenting, positioning and linking your content. At PreviousNext, we devise comprehensive IA strategies that service multiple stakeholder views, social network stream integrations, location based intelligence, and other data touchpoint considerations.
Our approach to UX design combines a respect for established layout and interaction conventions with a desire to innovate in ways that enhance the specific brand values of our clients in the context of leveraging the power Drupal can provide. We also strive to deliver a consistent user experience across website, email, and mobile interfaces.