Action.org.au Campaign Platform
Following the launch of the Australian Conservation Foundation’s main website, designed and developed by PreviousNext on a Drupal content management platform, ACF further engaged PreviousNext for the Drupal theming and development of action.org.au, a sub-site of their main website.
The Australian Conservation Foundation required a site that would empower people to rally around the cause of conservation, bringing people together in taking the necessary steps toward the permanent protection of some of Australia’s most special places.
As a campaign-driven site, one of the main features of this build was the integration of the BSD toolset, an effective platform for organizing, engaging, and activating supporters online. This platform combines a customisable and searchable member database with powerful mass email, reliable donation processing, social networking, event management, personal fundraising, analytics and more.
The introduction of the events button and search features also assists users to find, host and manage events, enabling them to further take their campaigning offline and providing an easy way to get more people involved in environmental issues that need urgent action.
Using the BSD toolset to manage forms and Drupal 7 to manage content, workflow and the user interface, so far almost 10,000 people have joined ACF on action.org and taken almost 15,000 actions. Politicians and the media have taken notice as the Australian Conservation Foundation takes the initial step in scaling their reach to every corner of Australia through events hosted by volunteers nationally. Since the launch of action.org, PreviousNext has continued their engagement with the Australian Conservation Foundation through a program of ongoing support.