Australian Conservation Foundation: Action.org.au campaign platform
After designing and developing the Australian Conservation Foundation’s main website on Drupal, we were asked to theme and develop their sub-site, action.org.au.
- Client
- Australian Conservation Foundation
- Industry
- Not-for-Profit
- Service types
- Drupal and Web Development
The solution
As a campaign-driven site, one of the main features of this build was the integration of the BSD toolset, an effective platform for organising, engaging, and activating supporters online.
This platform combined a customisable and searchable member database with powerful mass email, reliable donation processing, social networking, event management, personal fundraising, analytics and more.
The introduction of the events button and search features also helped users to find, host and manage events. This functionality enabled them to further take their campaigning offline and provided an easy way to engage more people in environmental issues that require urgent action.
Outcome
Using the BSD toolset to manage forms and Drupal to manage content, workflow and the user interface, over 10,000 people joined ACF on action.org, taking almost 15,000 actions.
Politicians and the media took notice as the Australian Conservation Foundation took the initial step in scaling their reach to every corner of Australia through events hosted by volunteers nationally.
After the launch of action.org, we continued our engagement with the Australian Conservation Foundation through a program of ongoing support.